At first today’s challenge threw me for a loop. After restarting and going at it a second time I really got the juices flowing.
The challenge required me to think of an animal, a location, and a non-profit organization. Upon choosing these aspects, I was required to design an annual report cover. At first I chose a polar bear, Antarctica, and the American Red Cross. As you may guess, it would certainly be difficult to think of a way to incorporate Antarctica with the American Red Cross; seeing as how the Red Cross isn’t involved with Antarctica at all.
After struggling for a bit and coming up with a few lines such as: “No matter where, we’ll be there” or “Even accidents happen here”. Lastly I thought about incorporating the imagery of a mother and cub polar bear with something along the lines of “we’ll be there”.
I was not very satisfied with these at all. At this point I decided to switch up some of the aspects. I stuck with the American Red Cross, but switched the animal and location. This time around I went with a dog (typical pet) and the United States.
One stereotype that people have for dogs is that they are “man’s best friend”. I decided to play off of this for the annual report cover.
Although I came up with fairly quickly, I was very satisfied with it. I decided to play off of the red in the logo and red for blood, in which case I thought that making the photo black and white would be best. Something subtle that I think helps is the triangulation between the text, the dog, and the logo.
As I mentioned in my posts the last few days, I had my follow-up interview this morning. I think it went great! It was supposed to consist of a design challenge/test and meeting the person who would do the hiring. The test went great and was super-easy! Unfortunately the Boss wasn’t available, so I will have to have another interview for that. I did find out, however, that the job is currently between myself and another candidate. Hopefully all goes well! The more I think about this opportunity the more excited I am for it.